Stefanie Kruse

With customers adapting to new ways of shopping, retailers are recognizing that the omnichannel experience is more important than ever before. Customers who once preferred to shop mainly in store are now shifting to curbside pick up or 100% online shopping. In this panel, hear from a diverse group of retailers about how they are adapting to this new environment and providing customers with an enhanced omnichannel shopping experience. Discuss:

• Making strides to better connect the digital and the socially distant physical retail environment – offering safe and easy to implement omnichannel experiences 
• Using all data available to personalize and engage with customers 
• Thinking strategically about the entire journey and eliminating customer pain points, particularly as some customers adapt to digital
• Helping store associates to be able to connect and support customers when in store and also supporting them from home using chat and video