eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Sophie O’Kelly, COO at Decathlon USA
Decathlon USA Logo

Sophie O’Kelly


COO
Decathlon USA

Check out the incredible speaker line-up to see who will be joining Sophie.

Download The Latest Agenda

Day 2: The Evolution Of Digital & Omni-Channel

Wednesday, February 26th, 2020


9:50 AM Keynote Panel: The Evolution of Omnichannel: Enhancing Customer Engagement With New Experiences

Engaging with customers across channels remains a tremendous opportunity in retail (as well as a massive challenge).  There are new channels and touchpoints available today, and they continue to evolve. Customer expectations continue to grow at a rapid pace. This panel, featuring C-suite executives from tech, children’s apparel, sportswear and present their keys to long term customer engagement and omni success by:

  • Integrating offline with digital channels and initiatives
  • Building out first party data from these new touchpoints to build engaged customer communities 
  • Measuring attribution and ensuring your teams are aligned 
  • Pushing boundaries with your customer engagement strategies