Sophia Cipriani

As the largest consumer demographic, Gen Z is reshaping the retail landscape with their unique preferences and expectations. Panelists will discuss the factors driving Gen Z's purchasing decisions, the role of technology and social media, and the challenges and opportunities for retailers to meet their demands. 

Objectives: 

• Explore the factors that influence Gen Z's shopping decisions, including brand values, peer recommendations, affordability, and personalized experiences. 
• Discuss the role of technology, such as mobile apps, social media/influencer marketing, and augmented reality, in shaping Gen Z's e-commerce journey. 
• Identify strategies and best practices for retailers to effectively engage with Gen Z and meet their evolving expectations.