Shawn David Nelson

Founder & CEO Lovesac

Shawn Nelson is the founder and CEO of The Lovesac Company, one of the top 3 fastest growing furniture brands in the US for over a decade. Lovesac is publicly traded on Nasdaq, ticker “LOVE” and is projected to exceed 1 Billion in annual sales over the next few years. From humble beginnings, Shawn began making Sacs for neighbors and friends by hand, founding the company in 1998 while in college. He graduated from the University of Utah in 2001 in Mandarin Chinese before opening Lovesac’s first store in his hometown of Salt Lake City shortly after graduation. By 2005 Lovesac Shawn won a million-dollar investment by Richard Branson on his prime time hit reality TV show, The Rebel Billionaire, and was named acting President of Virgin Worldwide for a time. Shawn later achieved his Master’s Degree in Strategic Design and Management Parsons, The New School for Design in New York and continued on as an instructor there for a few years as well teaching courses on Sustainable Business Models, Leadership and Innovation. Shawn now holds over 40 issued patents across multiple product categories with dozens more pending. Much of Lovesac’s success today is owed to Shawn’s unique design philosophy, “Designed For Life”, demanding products that are built to last a lifetime and designed to evolve—products that actually sustain. This drives Lovesac’s strategy and underpins its continued success. Shawn’s book, “Let Me Save You 25 Years,” is set for publication in December, 2023 celebrating Lovesac’s colorful 25 year history, and his many lessons learned. Shawn lives in St. George, Utah with his wife, Tiffany, and their 4 kids, 2 cats, and 1 crazy dog. Learn more at LetMeSaveYou25Years.com. ABOUT LOVESAC The Lovesac Company is an omni-channel furniture brand with more than 220 retail showrooms supporting its digital-first business. Lovesac’s name comes from its original Durafoam filled beanbags called Sacs. The company isnow disrupting the furniture industry with its proprietary platform called Sactionals, a washable, changeable, reconfigurable, and FedEx-shippable solution for large upholstered seating. StealthTech, with Harman Kardon surround sound and wireless charging invisibly integrated into Sactionals—able to be added to any Sactionals ever sold. Founder Shawn D. Nelson’s, “Designed for Life” philosophy emphasizes sustain-able products that are built to last a lifetime and designed to evolve with the customer’s needs, providing long-term utility and ultimately reducing the amount of furniture discarded into landfills. Lovesac makes all of its upholstery fabric using thread spun from 100% recycled plastic water bottles— making it the largest recycler of plastic into consumer home decor fabric in the world...over 200MM bottles already diverted from the landfill. The Lovesac Company is publicly listed on Nasdaq (LOVE), and has been recognized numerous times as the fastest growing furniture retailer in the US. Visit www.lovesac.com for more information.