Shaina Rainford is the founder and CEO of Bask & Lather Co., a multi-million-dollar, Black-owned beauty brand rooted in science, heritage, and purpose. A board-certified nurse practitioner, Shaina launched the company in 2020 after her younger sister experienced severe hair loss from a misdiagnosed scalp infection. Inspired by remedies their mother created to restore her sister’s hair, the brand transformed from a family cure into a debt-free, bootstrapped business. Bask & Lather Co. achieved six-figure monthly revenue within three months – driven solely by organic social media, real customer results, and zero paid advertising. Today, the brand stands as the #1 Black-owned hair growth oil on Amazon and holds the top ranking for hair growth oil, edge control, and scalp balm on TikTok Shop, backed by viral testimonials and a fiercely loyal community. In 2025, Bask & Lather Co. was named to the Inc. 5000 list of America’s fastest-growing private companies, ranking No. 1008 overall and No. 20 in retail and CPG. Shaina continues to lead with integrity and innovation, using the brand to champion representation, wellness, and generational wealth.