Shaina Rainford

Founder & CEO Bask and Lather

A few years ago, Shaina, CEO of Bask and Lather Co’s younger sister lost ALL of her hair to a ringworm that spread across her scalp and was misdiagnosed as dandruff. Dermatologist told her mother that her hair may never grow back after months of having a smooth, shiny scalp. Out of desperation, her mother took things into her own hands and created a scalp oil to stimulate growth which is now the company's #1 best selling product and a viral sensation. Shaina, who is also a licensed Nurse Practitioner, helped her mother to perfect the formulations and ensure that the ingredients were all natural and safe. In addition to running the now 8-figure company, Shaina is a mother, fiancee and real estate investor.