eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Scott Cohen, Email Marketing Manager at 1-800 Contacts
1-800 Contacts Logo

Scott Cohen

Email Marketing Manager
1-800 Contacts

Check out the incredible speaker line-up to see who will be joining Scott.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020

8:25 AM Keynote Panel Discussion: Acting On A Glimpse: Getting Your Customers To Open Your Email

The effectiveness of your email campaign is often measured by how many of your customers and prospects open your emails.  Lifecycle marketing and email leaders from brick and mortar and online retailers such as Lands’ End, Live Nation and Clutter break down and present specific tactics to increase your open rates and guarantee email success. 

  • Formatting your layout in an optimal way
  • Reviewing personalized subject lines
  • Setting up personalized messages based on customer behavior
  • Comparing competitors: how are you standing out amongst the clutter?