eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Sandra Lopez

Board Member PureRed

Sandra E. Lopez is a distinguished Technology Leader recognized for launching and digitally transforming businesses. As a former GM/CMO of Microsoft’s Ads business, she accelerated market growth in the digital industry. Lopez advises and invests in emerging technologies and businesses, serves on the Boards of PureRed and Junior Achievement, and co-chairs the Sports Integrity Global Alliance. She also co-chaired the World Economic Forum’s Global Future Council on VR/AR/XR.

Previously, at Intel, she led immersive media and managed the wearable business for Intel’s New Technology Group. In her Intel career, she held various roles in corporate marketing, including director of B2B and consumer marketing.

Lopez has received numerous accolades, such as being named a "Top 100 Women in Technology" (Technology Magazine), "Most Powerful Women in Tech" (National Diversity Council), and one of the "Most Influential and Notable Hispanic Professionals in Information Technology" (HiTec).

Before Intel, Lopez worked at Adobe Systems Inc., Macromedia, Computer Associates International Inc., and other technology companies. She holds a B.S. in Economics and Textiles and Clothing from the University of California at Davis and completed Stanford’s Executive Accelerator Program in 2016. Committed to fostering the next generation of leaders, she actively contributes to her community.

Check out the incredible speaker line-up to see who will be joining Sandra.

Download The Latest Agenda