eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Samara Gee

VP, Merchandising Stitch Fix

Samara Gee is a seasoned merchandising leader with over 15 years of experience in retail and e-commerce, specializing in the development of high-growth businesses in both start-up and corporate environments. Throughout her career, Samara has demonstrated an exceptional ability to improve sales and inventory performance, resulting in scalable operations and profitable turnarounds. Samara's commitment to her craft and ability to identify white space opportunities make her a valuable leader. This is evident in her illustrious career where she has thrived in diverse retail landscapes, from specialty giants like Gap Inc., to dynamic marketplaces such as Tophatter, and digitally native retailers including ModCloth and most recently Stitch Fix, where she has been for seven years and currently serves as the VP of Merchandising leading Buying and Private Brands teams. Samara has a remarkable talent for building and retaining high-performing teams, and creating and curating brands and products that continually surprise and delight customers. With a depth of experience in sales and merchandising, product development, inventory planning, vendor relations, and talent acquisition & training, she brings a holistic perspective to the merchandising arena. A distinguished graduate of Cornell University, Samara holds a dual major in Design and Business, a foundation that has laid the groundwork for her successful career journey.

Check out the incredible speaker line-up to see who will be joining Samara.

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