Sam Sarullo is Vice President and Head of E-Commerce for Lakeshore Learning – a multi-channel retailer of childhood educational products for schools and home.  Mr. Sarullo’s 17-year career spanning Corporate Retail and Management Consulting has specialized in strategic entrepreneurial turnarounds for middle-market retailers struggling to grow online sales, acquire new customers digitally, leverage technology investments, mentor/scale teams, and create an omnichannel customer experience.