Sally Mueller

Chief Brand Officer Clique

Sally Mueller is the Chief Brand Officer of Clique a media, marketing, and consumer brands company recently named to Fast Company’s Most Innovative Companies list for 2017. Clique is the parent company of leading content properties Who What Wear (fashion), MyDomaine (lifestyle), Byrdie (beauty), Obsessee (a social-only network for Gen Z girls), The Thirty (wellness), and College Fashionista (a higher-education community for content creators). Among the company's key offerings are Clique Studios (a next-gen marketing agency specializing in content, social distribution, and experiences), the INF Network (representing top social influencers), and Clique Brands (a consumer products division),  including the successful Who What Wear apparel collection and recently launched activewear line Joylab, both sold exclusively at Target stores nationwide.

Sally joined Clique in early 2017 and is responsible for building and operating the company’s consumer goods and branded products divisions. She also oversees overall strategy of the brands department, brand development, brand marketing, retail strategy, and retailer relationships for Clique’s brands.