Your next high-value customer isn't a human; it's an AI Agent. While traditional SEO optimizes for eyeballs, the new revenue battleground is Agentic Engine Optimization (AEO). This deep-dive session moves beyond chatbot hype to the technical reality of "Scrunching" transforming heavy 99k-token pages into concise 1k-token payloads that agents can actually read and act upon. We will explore how leading travel and retail brands are playing "offense" to reclaim direct bookings from OTAs and reduce cart abandonment by curating exactly what AI agents see. Stop blocking bots and start optimizing for the machine economy.

• Master "Scrunching": Learn why reducing token payload (99k → 1k) via edge transformation is critical for AI readability and latency.
• Play Offense vs. Defense: Distinguish between scraping bots you must block and retrieval agents you must woo to reclaim direct revenue.
• Metrics that Matter: Move beyond traditional sessions to track Source-of-Voice and Agent Citation Rates as your new KPIs.
• Real-World Tactics: Case studies on how edge-enabled "markdown" versions of your site drive higher conversion in Travel and Retail.