Ryan Dennis

Managing Director, Global eCommerce Harley-Davidson Motor Company

Ryan Dennis is the Global eCommerce Managing Director at Harley-Davidson Motor Company, overseeing sales of premium lifestyle, sport apparel, licensed products, and motorcycle parts. With 15 years at Harley-Davidson, he has led the expansion of their digital commerce from startup to a global entity, serving 21 countries through Harley-Davidson.com and marketplaces. In addition to Harley-Davidson.com Ryan recently launched HDCollections.com, a thoughtfully crafted grouping of new lifestyle apparel lines for adventurous souls focused on reaching a new consumer audience. Ryan’s team is responsible for supporting and executing digital merchandising strategy, buying & planning, digital product roadmap, operations, marketplace management, and the setup and maintenance of over 13K products across 64 global locales. He partners with many cross-functional teams; including user experience, creative design, product merchandising, software engineering & channel marketing teams to create a high-performing and engaging experience on Harley-Davidson.com and HDCollections.com.