Ronak Shah

Many brands struggle to balance marketplace growth and protecting their direct-to-consumer business. In this talk, we will share strategies and case studies on creatively managing both channels to foster sustainable growth without compromising margins or brand identity. 

Learning Objectives: 

• Learn the key differences in managing marketplaces and DTC, and how to optimize for both. 
• Discover how to avoid price wars, brand dilution, and channel conflicts between marketplaces and DTC. 
• Gain practical insights into using product bundles, exclusives, and marketplace-specific offerings to drive success. 
• Understand how to align marketing, fulfillment, and data strategies across marketplaces and DTC.

• Foster a culture of agility by empowering teams to adapt quickly to changing market conditions. 
• Implement flexible operational frameworks that allow for rapid scaling or contraction as needed. 
• Embrace technology for real-time data analysis and decision-making to stay ahead of market shifts. 
• Continuously innovate products and services to meet evolving customer demands and seize new opportunities.