Rick Egan

Remember the Bed Bath & Beyond 20% off coupon that was always in your mailbox?! Those days are long gone. Now everyone is under pressure to either discount less – or make promotions more profitable. New advances in AI technology give retailers new levers to drive results, impacting both the top and bottom line. In this conversation, Rick Egan, VP of Performance Marketing at Beyond, speaks with Session AI CMO Jason Seeba about how the leading online retailer is reinventing its digital promo strategy with AI.

• How to target site anonymous visitors effectively and authentically with AI
• Driving topline and bottom line impact with AI
• Boosting ROI by testing and optimizing campaigns with AI-driven offers and experiences