Rally Khouri | eTail Palm Springs

Rally Khouri

Rally Khouri

Product Marketing Manager Postscript
Rally Khouri

Rally Khouri is a Product Marketing Manager at Postscript, where she brings AI-powered solutions, such as Shopper and Infinity Testing, to market. With nearly six years of experience in the SMS marketing space, Rally has led go-to-market strategies for multiple product launches in the ecommerce space, blending product storytelling with emerging technologies.

Monday, February 23: Summit Day

4:30 PM AI: Technology Demos

Join three cutting edge solution providers as they each give a ten-minute demo highlighting their AI specific technology.

1. The SMS Expectation Gap and How AI Helps Brands Close It

Consumers increasingly expect meaningful, two-way conversations with brands over SMS, but most brand programs still operate like broadcast channels. In this session, we’ll explore brand-new survey findings that reveal what customers really want from SMS interactions, where brands are falling short, and how AI tools are closing the gap. We’ll also examine how true conversational messaging solves critical challenges across the customer journey: from objection handling and real-time engagement to long-term retention that drives higher revenue per subscriber. You’ll walk away with a clear vision of the next generation of conversational messaging and the practical steps to get there.

By the end of this session, participants will:

  • Understand consumer expectations from recent survey data on conversational SMS.
  • Identify gaps between what consumers want and how most brands currently use SMS.
  • Recognize how conversational messaging strengthens key moments in the customer journey, from pre-purchase to retention.
  • Understand the role of AI in enabling scalable, personalized, two-way SMS conversations.

Rally Khouri, Product Marketing Manager, Postscript

2. Stop Testing Losers : Predict Winning Ads using AI customized to your data

Most e-commerce businesses spend anywhere from 10% to 20% of their revenue on paid ads and a lot more dollars experimenting to find which ads perform. Extuitive has built a prediction engine for ads that helps businesses like yours save thousands of dollars experimenting to find winners.

  • How to leverage AI to optimize your ad spend
  • Understand how to use AI-driven insights help you target the audiences most likely to convert and buy
  • Learn more about how to deliver high CTR and ROAS by seeing actual forecasts in relation to your historical average and best performers
  • See best practices to test and predict ad performance at scale. Analyze large volumes of creatives instantly before going live

Pavan Pant, Chief Revenue Officer, Extuitive

3. Bringing Conversational AI to Ecommerce with Remark

Learning objectives:

  • The best uses for LLMs (ChatGPT, Gemini, etc.) vs. custom AI
  • How to use AI to deflect 50%+ of your support tickets
  • The different kinds of data AI can collect on your shoppers
  • How to use AI to drive true 1:1 personalization

Theo Satloff, CEO & Co-Founder, Remark

Check out the incredible speaker line-up to see who will be joining Rally.

Download The Latest Agenda