Rachel Dudley

Senior Director, CRM Sonos

Rachel Dudley is the Sr Director of CRM at Sonos. She has spent her career crafting innovative digital experiences grounded in deep customer insights that foster loyalty and engagement, while accelerating business growth.

Mon, February 24th: Summit Day (Retailer Only)

2:15 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

Using past customer behavior to predict conversion on email vs. SMS
Determining whether to use one integrated solution for email and SMS or to just marry the data
Addressing how to monitor and adjust metrics
Ensuring you are getting in front of the right customer in the right channel

Check out the incredible speaker line-up to see who will be joining Rachel.

Download The Latest Agenda