eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Que Shebley
Founder & CEO Shebley GroupMonday, February 24: Search & Performance Marketing Summit (retailer only)
11:20 AM SEARCH: Keynote: Crafting a Brand Narrative: Performance Marketing for Premium & Luxury Goods
- Discuss how storytelling in ads builds an emotional connection with luxury shoppers.
- Share how Que Shebley utilizes creative storytelling to drive online engagement and ROI.
- Explore the use of AI to analyze consumer psychology and inform narrative-driven ad spend
Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM Track 3: Panel: Driving Continued Loyalty With Tailored Shopping Experiences
- Understanding the value of personalization in today’s crowded market
- Determining the personalization tactics that drive long term retention
- Using AI to find new ways to maximize real time personalization
- Determining what your KPI’s should be an measuring success
- Creating more relevant and personalized experiences with less reliance on hard to get customer data
Check out the incredible speaker line-up to see who will be joining Que.
Download The Latest Agenda