Preston Carroll | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Preston Carroll

Sr. Marketing Strategist SeQuel Response

Preston Carroll is a Senior Marketing Strategist at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. Preston’s proven experience in direct response strategy has driven efficacy and profitability for a variety of DTC brands.

Monday February 24: Customer Loyalty Summit (retailer only)

4:00 PM CL: Keynote Panel: Mastering Marketing Mix: What’s the Ideal combo of Email, Text, and Direct Mail for Optimal Engagement?

  • Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates 
  • Analyzing consumer preferences and behaviors to determine the optimal balance of channels 
  • Discussing effective methods for synchronizing messaging across channels 
  • Providing insights into measurable results in marketing campaigns using this integrated approach

Check out the incredible speaker line-up to see who will be joining Preston.

Download The Latest Agenda