Phillip Jackson

B2C brands aren’t just selling products—they’re building lasting relationships. But with rising acquisition costs, fragmented data, and outdated tools, it’s harder than ever to keep up. Join us for an impactful session where we’ll dive into how modern B2C brands are leveraging a data-first approach to deliver personalized experiences at scale. We’ll break down actionable strategies for managing every customer relationship—from first touch to long-term loyalty—by integrating data across every customer connection. 

Don’t miss out on discovering how the right approach can help you cut through the noise, unlock new opportunities, and fuel sustainable growth. It’s time to transform the way you build relationships and win in the B2C world. 

• Embracing AI, AR, and mobile innovations to enhance the shopping experience 
• Expanding omnichannel strategies and leveraging social commerce to meet consumer demand 
• Increasing focus on sustainability, convenience, and community engagement 
• Adopting automation and local fulfillment to improve efficiency and responsiveness 
• Harnessing big data for personalized marketing and informed decision-making 

As the largest consumer demographic, Gen Z is reshaping the retail landscape with their unique preferences and expectations. Panelists will discuss the factors driving Gen Z's purchasing decisions, the role of technology and social media, and the challenges and opportunities for retailers to meet their demands. 

Objectives: 

• Explore the factors that influence Gen Z's shopping decisions, including brand values, peer recommendations, affordability, and personalized experiences. 
• Discuss the role of technology, such as mobile apps, social media/influencer marketing, and augmented reality, in shaping Gen Z's e-commerce journey. 
• Identify strategies and best practices for retailers to effectively engage with Gen Z and meet their evolving expectations.