Patrick Carroll

Director of Strategy SeQuel Response

Patrick Carroll is the Director of Strategy at SeQuel Response, an award-winning direct response agency based out of Minneapolis, Minn. As an experienced direct marketer, Patrick has a strong history of launching, scaling and optimizing direct response campaigns for a diverse client base.

Monday February 24: Customer Loyalty Summit (retailer only)

8:30 AM Chairperson's Opening Remarks

Executive, Sendlane

8:40 AM Keynote Panel: Revamping Returns For A Hassle-Free Customer Experience

Redesigning return processes to prioritize customer convenience and satisfaction
Implementing technology-driven solutions for seamless return initiation and tracking
Optimizing policies and logistics to minimize costs while enhancing efficiency
Leveraging data analytics to understand return trends and improve overall customer retention strategies

2:20 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

Using past customer behavior to predict conversion on email vs. SMS
Determining whether to use one integrated solution for email and SMS or to just marry the data
Addressing how to monitor and adjust metrics
Ensuring you are getting in front of the right customer in the right channel

4:00 PM Keynote Panel: Mastering Marketing Mix: What’s the Ideal combo of Email, Text, and Direct Mail for Optimal Engagement?

Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates
Analyzing consumer preferences and behaviors to determine the optimal balance of channels
Discussing effective methods for synchronizing messaging across channels
Providing insights into measurable results in marketing campaigns using this integrated approach