Nicolas Chereque

VP Media Innovation Petco

Nicolas Chereque is the VP of Media Innovation at Petco. Nico oversees the social media, digital content, consumer PR and strategic partnership departments. He leverages each of these channels to create digital experiences for vendors and brands.

Prior to Petco, he graduated from Tulane University in 2001 and worked at Terra.com, until 2008, where he oversaw AdOps and Client Services, really learning the ins and outs of an Internet publisher. In 2008 he founded petMD.com, sold to PetFoodDirect in 2010 then to Petsmart in 2014.