Nicholas Hernandez | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Nicholas Hernandez

Founder Hernandez Creative Endeavors (HCE)

Nicholas F. Hernandez is a seasoned e-commerce professional with a proven track record of success in driving customer engagement and growth. The former Director of E-Commerce at The Felina Group, he has led impactful initiatives for renowned brands like Bellami Hair and Bésame Cosmetics, focusing on retention marketing and creating exceptional customer experiences while driving growth.

His expertise spans website development, strategic marketing campaigns, and operational improvements across the value chain. Recognizing his ability to deliver impactful results, Nicholas founded Hernandez Creative Endeavors (HCE), a boutique consulting firm dedicated to helping brands navigate the complexities of the modern e-commerce landscape.

Through HCE, Nicholas leverages his industry knowledge and strategic approach to empower businesses with the tools and insights they need to thrive. He is passionate about sharing his expertise and empowering other e-commerce professionals with the knowledge they need to succeed in today's dynamic market.


Monday February 24: Customer Loyalty Summit (retailer only)

9:10 AM Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 

Table 3: 

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Director of E-commerce, Felina USA 

Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Executive, PostPilot

Table 7:

Moderator: Executive, BirdseyePost


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Executive, Instant


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

11:40 AM Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 

Table 3: 

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Director of E-commerce, Felina USA 

Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Executive, PostPilot

Table 7:

Moderator: Executive, BirdseyePost


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Executive, Instant


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

2:50 PM Problem Solving Roundtable Rotations

4 rounds, 25 minutes each 


Table 1: How Store Credit Simplifies Loyalty and Drives Results

Simplicity is key—if it ain’t simple, it simply ain't going to work. Rise empowers brands to streamline loyalty with a digital branded wallet that consolidates store credit from any source or activity. By focusing on the fundamental activities, like refunds, compensation ,and cash-back, brands see higher repeat purchase rates, increased AOV, and stronger customer loyalty. 

Moderator: Tom Reiss, Chief Revenue Office, Rise.ai 

Retail Moderator: Stephen Pinto, Sr. Director of Product, Dr.Squatch 


Table 2: The Ultimate Retention Playbook: Strategies & Tech to Crush Your KPIs in 2025

Moderator: Kyle Standaert, VP of Marketing & Partnerships, Retention.com 

Table 3: 

Moderator: Amanda Kwasniewicz, Director, Customer Experience, Yotpo 

Retail Moderator: Nicholas Hernandez, Director of E-commerce, Felina USA 

Table 4:

Moderator: Executive, Netcore 

Table 5:

Moderator: Executive, DotDigital

Table 6:

Moderator: Executive, PostPilot

Table 7:

Moderator: Executive, BirdseyePost


Table 8: The Loyalty Playbook: Personalization That Delivers 

Moderator: Eddie Patzsch, VP, Revenue, Optimove & Dan Sterling, Senior Director, Sales, Optimove 


Table 9:

Moderator: Executive, Instant


Table 10: Emails That Convert: Leveraging Clean Data and Smart Segments for Effective Outreach

Join ZeroBounce Sales Manager Austin Helm in this roundtable discussion as he shares his top tactics for creating compelling sales emails. Discover the importance of data quality, how you can automate your data hygiene, and the tools you need to segment your lists effectively and drive email ROI.

Moderator: Austin Helm, Sales Manager, ZeroBounce

Check out the incredible speaker line-up to see who will be joining Nicholas.

Download The Latest Agenda