Nicholas F. Hernandez is a seasoned e-commerce professional with a proven track record of success in driving customer engagement, growth, and landing moon-shot programs. The former Director of E-Commerce at The Felina Group, he has led impactful initiatives for renowned brands like Bellami Hair and Bésame Cosmetics, focusing on retention marketing and creating exceptional customer experiences while driving growth. His expertise spans website development, strategic marketing campaigns, and operational improvements across the value chain. Currently, Nicholas is serving as Head of Growth at the e-commerce agency PB+J.