Neil Jacobs | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Neil Jacobs

Vice President, Marketing Solutions TransUnion Marketing Solutions

In his role at TransUnion, Neil oversees the delivery of marketing solutions and consulting for major brands across industry verticals.  Leveraging decades of experience in finance, analytics and measurement, Neil partners with brand leaders to optimize the marketing mix and drive competitive advantage.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM Track 3: Client Case Study: Marketing Transformation: Aerie's Journey to Customer-Centricity

Discover how Aerie, in collaboration with TransUnion, successfully transformed its marketing strategy from a brand vs. product lens to a customer-centric approach while maintaining focus on key business objectives. This case study will explore the strategic rationale behind the shift, the adaptations in targeting and measurement to support the new strategy, and the impact on customer engagement and growth. Gain valuable insights into the benefits and challenges of adopting a customer-centric marketing strategy and how it can drive sustainable business success.

Check out the incredible speaker line-up to see who will be joining Neil.

Download The Latest Agenda