February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
In his role at TransUnion, Neil oversees the delivery of marketing solutions and consulting for major brands across industry verticals. Leveraging decades of experience in finance, analytics and measurement, Neil partners with brand leaders to optimize the marketing mix and drive competitive advantage.
Discover how Aerie, in collaboration with TransUnion, successfully transformed its marketing strategy from a brand vs. product lens to a customer-centric approach while maintaining focus on key business objectives. This case study will explore the strategic rationale behind the shift, the adaptations in targeting and measurement to support the new strategy, and the impact on customer engagement and growth. Gain valuable insights into the benefits and challenges of adopting a customer-centric marketing strategy and how it can drive sustainable business success.
Check out the incredible speaker line-up to see who will be joining Neil.
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