Nathan Mansperger | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Nathan Mansperger

VP of Digital Product Southern Glazer’s Wine & Spirits

Nathan Mansperger is a digital transformation leader currently serving as VP of Digital Product focused on Account Execution. With over 18 years in the beverage industry, he focuses on bringing consumer-grade technology to the B2B landscape, enhancing transparency and trust. Previously, he held pivotal roles in eCommerce with Southern Glazer's Wine and Spirits, Anheuser-Busch InBev, and Provi. Nathan holds a bachelor's degree from Georgia Institute of Technology and an MBA from Western Carolina University.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc) 

Ezra Cohen, E-commerce Content Strategy Representative, Colavita 

Topic 2: A/B Testing on Your Websites 

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group  

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand  

Becki Relihan, Director, Retail & Rental, Blue Mountain Resort 

Topic 4: Topic pending 

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits 

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media 

Di Lyngholm, Director, Creative Services & CX, FUN.com 

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models 

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s  

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch 

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star 

Topic 8: topic pending 

Ashley Newman, Director of Marketing + Communications, ZippyPaws 

Check out the incredible speaker line-up to see who will be joining Nathan.

Download The Latest Agenda