Natalie Cotter | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Natalie Cotter

Sr. Director Liquid Death

Natalie Cotter is the Senior Director of Digital Retail at Liquid Death, one of the fastest growing non-alc beverage brands of all time and the first beverage company using comedy and entertainment to make health and sustainability 50x more fun. We take the healthiest thing you can drink and package it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need. Prior to Liquid Death, Natalie worked at Stackline, a digital retail tech company where she helped some of the biggest brands in the world optimize their online businesses. She also spent time working at Walmart Ecommerce on the category management team and has put her entrepreneurial spirit to work through her own startup ventures.

Monday, February 24: The Future Customer Journey Summit (retailer only)

11:35 AM Keynote Panel: Elevating Retail Experiences: Delighting Your Customers With Peak Moments

  • Defining what a peak moment means for each organization and providing fun and unique examples  
  • Creating deep emotional connections with your customers through peak moments 
  • Ensuring your organization understands the value and how to measure success 
  • Determining peak-end moments whether it’s the peak of a shopping journey or the final moments of a transaction 
  • Pivoting when things do not go as planned

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda