Natalie Barreda

Director, Media Petco

Meet Natalie Barreda, Petco’s go-to for all things Paid Media. About a year into her role and backed by a rich tapestry of 12+ years in media, with the help of her rockstar team, Natalie has masterfully steered Petco's marketing strategies into the new age. Her resume boasts of pivotal roles with heavy hitters like T-Mobile and Microsoft, underscoring her prowess in navigating the complex world of digital advertising. At the heart of her success? A deep passion for the art-meets-science vibe of paid media, having most recently led the reimagination of Petco's paid search program. She believes in leveraging AI and deep data insights to not just meet, but exceed marketing goals. Natalie thrives at the intersection of technology and creativity, data and instinct, art and science - championing innovation to drive results that matter. Beyond the boardroom, Natalie is a familiar face at industry conferences (SMX, MediaPost Summits, and more) and a friend of Google’s Marketing stages. She is always excited to share her vision for a future where marketing marries the analytical with the imaginative. When the laptops close, you might find Natalie exploring San Diego's craft brewery scene, soaking up sun on the beach, or enjoying quality time with her beloved senior pets, Kitty and Xena.