eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Mike Phu, Director of Growth at GOAT - Sneaker Marketplace
GOAT - Sneaker Marketplace Logo

Mike Phu


Director of Growth
GOAT - Sneaker Marketplace

Check out the incredible speaker line-up to see who will be joining Mike.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020


4:50 PM Case Study: Building A Framework For Marketing Personalization At Scale

Marketing personalization strategies can dramatically improve not just metrics, but the relationship with your customers. Improve your knowledge and understanding of personalization through a framework - built to scale and provide systematic growth. GOAT is the global platform for sneakers & apparel and applies this same framework to help grow its business.

Key Takeaways:
  • What a framework for personalization is and how to apply it to your marketing strategy.
  • The 5 pillars of a personalization framework 
  • An agile approach to executing the framework for quick learnings and long-term growth.