Michael Zuccato is a seasoned digital publishing and marketing executive with over two decades of experience driving transformation in the book and consumer products industries. As Chief Digital Officer at a leading publishing house, he has overseen the evolution of digital strategy across ebooks, audiobooks, online direct sales, and integrated marketing channels. His expertise spans product development, data-driven customer acquisition, and omnichannel growth, blending editorial understanding with deep technical acumen. Under his leadership, multiple digital-first initiatives have scaled from pilot to high-impact revenue lines, consistently pushing the boundaries of how stories reach readers in the 21st century.
Wednesday, February 25
4:20 PM Track 2: Panel: Retail Media Networks: Unlocking a High-Margin Monetization Channel for Retailers
Unlocking new revenue streams in retail goes far beyond traditional sales—it’s about leveraging data and audience insights to create powerful advertising opportunities that benefit both retailers and brands. Retail media networks offer a high-margin channel that transforms shopper interactions into profitable partnerships and personalized marketing experiences. During this panel, industry leaders unveil proven strategies to build and optimize retail media networks that drive incremental revenue, deepen brand relationships, and deliver measurable impact by
- Leveraging first-party customer data and owned digital assets to deliver highly targeted ads for high-margin revenue
- Enhancing customer experience and loyalty by serving relevant, personalized promotions both online and in-store
- Strengthening retailer-brand partnerships and providing brands with direct access to consumers at the point of purchase, improving advertising effectiveness and ROI
- Expanding beyond traditional on-site placements by integrating off-site and in-store media, maximizing reach and tapping into rapidly growing profit pools
- Investing in robust technology infrastructure and transparent collaboration to scale retail media operations efficiently and build trust with advertising partners
Check out the incredible speaker line-up to see who will be joining Michael.
Download The Latest Agenda