Michael Sabia | eTail Palm Springs

Michael Sabia

Michael Sabia

Chief Marketing Officer FTD
Michael Sabia

Michael is an accomplished Chief Marketing Officer and a results-driven executive recognized for his ability to translate strategic vision into measurable business growth. He brings extensive experience in developing and executing high-impact marketing strategies that demonstrably drive business expansion. As CMO, Michael has a proven track record of directing the creation and implementation of marketing plans, ensuring rigorous alignment with overarching corporate objectives. He expertly spearheads successful advertising and marketing campaigns that consistently catalyze market penetration. Furthermore, Michael champions the optimization of critical digital touchpoints, leading the enhancement of web and mobile experiences to maximize customer engagement and conversion efficiency. His leadership extends to organizational development, where he cultivates a productive, high-performing marketing department through mentorship, cultural alignment, and the promotion of collaborative innovation and continuous improvement.

Tuesday, February 24

11:05 AM Main Stage: CMO Panel: Being an Architect of Change: The Expanding Role of the CMO

Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.

During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:

  • Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
  • Optimizing spend, and guiding innovation across customer journeys
  • Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
  • Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda