Michael Sabia | eTail Palm Springs

Michael Sabia

Michael Sabia

Chief Marketing Officer FTD & For You Flowers
Michael Sabia

Tuesday, February 24

12:05 PM Main Stage: C-Level Panel: Being an Architect of Change: The Expanding Role of the CMO

Marketing leaders today are stepping into transformative roles that go far beyond traditional boundaries, becoming true architects of change within their organizations. As the retail landscape evolves at breakneck speed, CMOs must drive innovation, foster cross-functional collaboration, and lead cultural shifts that fuel growth and relevance.

During this panel, visionary CMOs share how they are reshaping the future of marketing—empowering teams, embracing new technologies, and steering their brands through continuous transformation to thrive in a rapidly changing world through:

  • Driving cross-functional growth and shaping business models and revenue strategies beyond traditional marketing roles
  • Optimizing spend, and guiding innovation across customer journeys
  • Leading digital transformation initiatives, aligning technology, culture, and customer-centricity
  • Building brands that stand for something by navigating social issues, ESG goals, and stakeholder trust with authenticity

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda