Melanie Fricke

Head of U.S. Sales iAdvize

Melanie is passionate about improving the customer experience and has been helping brands transform how they communicate with their customers for over 10 years. Melanie leads the US Sales team at iAdvize and is focused on helping e-commerce brands implement generative AI copilots to boost conversion rates 10x. Before joining iAdvize, Melanie made her mark in the industry by championing IBM’s Watson Customer Engagement and other conversational commerce platforms like LivePerson and Directly. Her focus on CX, AI, and e-commerce has landed her in many board rooms and on conference stages.