Matthew Tilley

VP of Growth Marketing RRD

Matthew is the Vice President of Growth Marketing for RRD, a leading marketing technology company that connects businesses to their target audiences. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting interviews. Matthew leverages his extensive experience in digital advertising and consumer promotions to develop, communicate, and distribute ideas that make marketers even more effective. Matthew holds a B.A. in Public Relations Journalism from Bob Jones University and an M.B.A. from Wake Forest University (Go Deacs!). He resides in the North Carolina mountains, where he enjoys running trails, studying theology, and indulging in great coffee.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:25 PM Chairperson's Opening Remarks by RRD

3:15 PM Panel: Driving Continued Loyalty With Tailored Shopping Experiences

Understanding the value of personalization in today’s crowded market
Determining the personalization tactics that drive long term retention
Using AI to find new ways to maximize real time personalization
Determining what your KPI’s should be an measuring success
Creating more relevant and personalized experiences with less reliance on hard to get customer data

4:15 PM Panel: Using First-Party Data to Drive Retention In A Walled Garden Era

Understanding the importance of first-party data amidst the challenges posed by walled gardens in digital marketing.
Discussing strategies to effectively leverage first-party data within walled-garden environments for targeted marketing and personalized customer experiences.
Sharing insights and best practices from industry experts on overcoming barriers and maximizing the value of first-party data in a walled-garden ecosystem

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda