Matt Zeiger

VP, Technology Adlucent

Matt is the VP of Technology at Adlucent, a performance media agency that manages over $1bn in media for large retailers. He oversees the analytics, data science, engineering, and IT teams, working to leverage the data Adlucent has from both our retailers & Google in order to provide better, real-time insights and predictive analytics to retailers. Matt has an extensive background in both technology & marketing, having started his career with founding a digital marketing agency in Dallas, TX. While building the agency, he completed a B.S. in Software Engineering from University of Texas, Dallas. He successfully sold the agency in 2009, and moved to Los Angeles, where he worked at the Agency of Record for Red Bull, running the digital marketing for the brand in North America. Later on, he joined Blitz Agency, where he led a variety of digital products and marketing initiatives, including helping FX Networks launch FXNOW, working with Mattel to create an AI model to recognize Hot Wheels cars, and Acura to create an in-car telematic app. Blitz and Adlucent agencies were both acquired by Advantage Solutions in 2016. In 2019, he completed his Executive MBA from UCLA Anderson, and relocated to Austin with his wife and 4 kids, and joined Adlucent shortly after.