Mat Franken

CEO Aunt Fannie’s

Born out of a years-long journey to understand and resolve his family’s mysterious and life-threatening medical conditions, Mat Franken sold his private finance practice to found Aunt Fannie’s in 2013. Aunt Fannie’s launched it's first product in 2015 with a mission to prioritize wellness from the outside in, bringing wellness-inspired ingredients to everyday, eco-friendly household products.