Martin Granstrom

Senior Director, Head of Design Sam's Club

Martin Granstrom is the Head of Product Design at Sam’s Club, the 8th largest US retailer, serving more than 47 million members through 597 clubs in the US and more than 200 internationally. Martin and his team oversee the complete end-to-end experience for members and associates, from the club’s back room to the member’s living room—and all the interactions in between.

Martin has been a design leader for over 15 years. During his tenure, he has created and led complex and multi-faceted experience strategy & design teams, driving innovation projects for the IoT, AI and appliances and working on mobile products that are available in 80 languages and more than 224 countries--making life connected for the consumer globally. He holds patents for a system that allows multiple mobile devices to control the music playback of a lead device and for receiving user input on a graphical user interface. 

Throughout his career, Martin’s design philosophy has always been to deliver business benefits through customer engagement and delight. Simply put, it’s to ‘take it from business to buttons’.