Margaret Arwood

Director of Marketing Analytics & Customer Research Aaron's

Margaret is a seasoned marketing strategist and analytics expert with a deep background in data storytelling and consumer insights. She holds a B.A. from Vanderbilt University and an MBA from Emory’s Goizueta Business School. As Director of Marketing Analytics & Customer Research at The Aaron’s Company, she leverages her expertise in data-driven strategy to empower brands with insights that optimize campaign effectiveness and customer engagement. Margaret combines her passion for marketing analytics and her technical proficiency to guide teams in making informed, impactful decisions. With her strong foundation in analytics and a knack for translating data into actionable strategies, Margaret is a trusted advisor to brands seeking to elevate their marketing impact through data.

Monday February 24: Customer Loyalty Summit (retailer only)

4:00 PM LOYALTY: Keynote Panel: Mastering Marketing Mix: What’s the Ideal combo of Email, Text, and Direct Mail for Optimal Engagement?

Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates
Analyzing consumer preferences and behaviors to determine the optimal balance of channels
Discussing effective methods for synchronizing messaging across channels
Providing insights into measurable results in marketing campaigns using this integrated approach

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

5:30 PM Retailer Only Masterminds

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc)

Ezra Cohen, E-commerce Content Strategy Representative, Colavita

Topic 2: A/B Testing on Your Websites

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group

Topic 3: Pending Topic

Pinny Gniwisch, President, Delmar Jewelry

Topic 4: Topic pending

Nathan Mansperger, VP, Digital Product, Southern Glazer’s Wine & Spirits

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media

Di Lyngholm, Director, Creative Services & CX, FUN.com

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models

Margaret Arwood, Director of Marketing Analytics & Customer Research, Aaron’s

Topic 7: Tips From A Start Up On Building A Brand and eCommerce Site From Scratch

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star

Topic 8: The Pet Industry - Why is this sector so recession proof and how can you capitalize on its key learnings?

The pet industry is unique in its resilience to economic recessions and downturns. In comparison to other consumer goods and services, the pet industry has held up remarkably well during recent market declines.

Ashley Newman, Director of Marketing + Communications, ZippyPaws

Jenny Gilcrest, VP of Customer Success, Skout’s Honor

Check out the incredible speaker line-up to see who will be joining Margaret.

Download The Latest Agenda