Margaret Arwood

• Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates 
• Analyzing consumer preferences and behaviors to determine the optimal balance of channels 
• Discussing effective methods for synchronizing messaging across channels 
• Providing insights into measurable results in marketing campaigns using this integrated approach

Topic 1: E-Marketers: What to do when Meta seems broken? (Algo is off, there is an outage. Etc) 

Topic 2: A/B Testing on Your Websites 

Heather Petersen, Director of Digital Marketing, Bassett Furniture Group  

Topic 3: Tourism Retail: How to Navigate Your Retail Strategy as a Travel Brand  

Becki Relihan, Director, Retail & Rental, Blue Mountain Resorts 

Topic 4: AI-Powered SEO: Strategies to Supercharge Your Search Performance 

Hayley Zacharia, SEO Lead, Harley Davidson 

Topic 5: The Importance of Prioritizing Customer Engagement on Social Media 

Di Lyngholm, Director, Creative Services & CX, FUN.com 

Topic 6: Identifying Growth Opportunities Through Effective Attribution Models 

Margaret Arwood, Senior Manager, Marketing Analytics & Customer Insights, Aaron’s 

Topic 7: TBA

Marisa Farnsworth, Senior Director, Digital and Marketing, PB5star 

Topic 8: TBA

Ashley Newman, Director, Marketing & Communications, Zippy Paws