Margaret is a seasoned marketing strategist and analytics expert with a deep background in data storytelling and consumer insights. She holds a B.A. from Vanderbilt University and an MBA from Emory’s Goizueta Business School. As Director of Marketing Analytics & Customer Research at The Aaron’s Company, she leverages her expertise in data-driven strategy to empower brands with insights that optimize campaign effectiveness and customer engagement. Margaret combines her passion for marketing analytics and her technical proficiency to guide teams in making informed, impactful decisions. With her strong foundation in analytics and a knack for translating data into actionable strategies, Margaret is a trusted advisor to brands seeking to elevate their marketing impact through data.
Check out the incredible speaker line-up to see who will be joining Margaret.
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