February 24 - 27, 2020
JW Marriott, Palm Springs, CA
Transform SEARCH Summit
Monday, February 24th, 2020
- The shopper journey funnel difference between Google and Amazon: where are higher conversion points?
- Tracking traffic: lead the customer to brand site via Google or directly convert on Amazon
- Understanding if there are there different kinds of searchers on the different platforms
- Google ads vs. Amazon ads: how to differentiate besides just price