eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Maia Haag

Co-Founder & President I See Me! Inc

Maia Haag is the Co-Founder and President of I See Me!, the largest publisher of personalized books in the U.S. I See Me! has sold millions of copies of its personalized children’s storybooks through its website www.iseeme.com and through high-end retailers including Pottery Barn Kids, Nordstrom, Shutterfly, and others. I See Me! is primarily a direct-to-consumer business, with a customer base in the hundreds of thousands. The company has developed an extensive line of award-winning personalized books and gifts that celebrate the uniqueness of each child and make keepsake gifts. The New York Times, Wall Street Journal, People Magazine and other media have given I See Me! accolades for its very high quality, unique personalized books, and the company has developed an A-list celebrity fan base that includes Jessica Alba, Brooke Shields, Courteney Cox, and Rachel Zoe. The company has continued to expand sales internationally, and has developed personalized puzzles, coloring books, growth charts, placemats and other personalized products that feature the colorful and distinctive art from their exquisitely illustrated books.

Maia has been recognized as one of the “Top 25 Women to Watch” by the Twin Cities Business Journal, the “Emerging Business Woman of the Year” by the National Association of Women Business Owners, and a finalist for the national “Best Entrepreneur” Stevie Award granted in NYC. I See Me! Inc. has made the Business Journal’s Fast 50 List for several years, representing the top 50 fastest growing privately-held companies in the Minneapolis/St. Paul area. Maia has been featured as a “Mom-preneur” in People magazine and as a business leader in Entrepreneur magazine, and she received a Small Business Success award from Twin Cities Business Journal.

Prior to starting I See Me!, Maia worked at General Mills for eight years in marketing executive roles, followed by new business development and marketing leadership roles for two internet start-ups. Maia holds an M.B.A. from Harvard Business School and a B.A. from Princeton University.

Check out the incredible speaker line-up to see who will be joining Maia.

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