eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Maia Haag, Co-Founder & President at I See Me! Inc
I See Me! Inc Logo

Maia Haag

Co-Founder & President
I See Me! Inc

Check out the incredible speaker line-up to see who will be joining Maia.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020

2:00 PM Lightning Round: The Battle Of Search Marketing Dollars: Google Vs. Amazon

Consumer search behavior is changing rapidly with Amazon becoming a pseudo search engine. How is search behavior changing, and how has Amazon’s dominance impacting your search spend? This session will take a deep dive into the battle of the behemoths – Amazon v. Google. 

  • The shopper journey funnel difference between Google and Amazon: where are higher conversion points?
  • Tracking traffic: lead the customer to brand site via Google or directly convert on Amazon
  • Understanding if there are there different kinds of searchers on the different platforms 
  • Google ads vs. Amazon ads: how to differentiate besides just price