Search is changing. Is your brand visible to the AI agents now guiding shopper decisions?

Discover the shift from 'share of search' to 'share of summary' and learn precisely how to optimize your digital shelf for the new machine-led economy.

In this session, Mackenzie Wayne, Global Director of Social Commerce at Bazaarvoice, covers:

• The shift: Why AI-led discovery demands a total rethink of your SEO and content strategy.
• The strategy: How to use verified reviews and UGC to validate your brand to algorithms.
• The solution: Implementing the Accessible, Authentic, Abundant (Triple-A) framework to guarantee visibility.