Mackenzie Wayne

Sales Director - Social & Creator Marketing Bazaarvoice

Mackenzie supports six teams of sellers at Bazaarvoice in her role as Sales Director of Social & Creator Marketing solutions. She and her team collaborate with some of the world’s leading brands on holistic user-generated content strategies that convert customers wherever they shop. Mackenzie joined Bazaarvoice in 2021, and in this short time has since been named to President’s Club, awarded the Bazaarvoice Global Value award, and named Best Team Player in North America. She is passionate about partnering with both her team and clients to establish a blueprint for success across industries. In her "free" time, Mackenzie is also a podcast host & producer, working to build a cache of content coming from everyday people.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

3:00 PM Track 3: Building A Winning Creator Strategy for 2025: How Brands and Retailers Can Stay Socially Relevant, Drive Engagement and Boost Conversions

As e-commerce continues to evolve, embracing a social-first strategy is no longer optional—it’s essential. In this session, Bazaarvoice will explore how brands and retailers can align their content strategies with today’s socially driven landscape, leveraging creators, user-generated content (UGC), and community insights to foster deeper connections with their audiences. By integrating social content into the shopper journey, brands can achieve authenticity, relevance, and measurable results that resonate from discovery to purchase.

With real-world examples from leading brands, this session will showcase how a community-first mindset and strategic partnerships can elevate your marketing efforts. Attendees will learn how to optimize UGC for maximum engagement, incorporate creators seamlessly into campaigns, and stay ahead of cultural trends to build meaningful connections. Join us to discover the tools, tactics, and data-driven approaches that power standout social strategies and drive business growth.

Learning objectives:

Learn why prioritizing a social-forward approach is critical and how to integrate creators and UGC effectively across platforms.
Use audience insights and purchasing behavior to identify gaps in your content funnel and align your strategy for maximum impact.
Tap into cultural trends, embrace emerging platforms, and remain curious by testing new ideas to create dynamic and engaging campaigns

Check out the incredible speaker line-up to see who will be joining Mackenzie.

Download The Latest Agenda