eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Optimove Logo

Lynn Petesch


Director of Customer Success
Optimove

Check out the incredible speaker line-up to see who will be joining Lynn.

Download The Latest Agenda

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


9:10 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

11:20 AM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius

2:30 PM Interactive Roundtables

Get your email challenges solved by expert roundtable moderators from email visionaries. 

Table 1: Bounce X Roundtable
Executive Presenter, Bounce X

Table 2: Phrasee Roundtable
Moderator: Victoria Peppiatt, COO, Phrasee
Retail Moderator: Kristi Wraspir, Director, CRM Strategy & Personalization, Best Buy

Table 3: Bluecore Roundtable
Executive Presenter, Bluecore

Table 4: Optimove Roundtable
Moderator: Lynn Petesch, Director of Customer Success, Optimove

Table 5: Measuring Your Deliverability – The KPIs You Might Be Missing
Moderator: Brad Van Der Woerd, VP Professional Services, YES Marketing

Table 6: Liveclicker Roundtable
Michelena Howl, VP Client Success & Services, Liveclicker
Retail Moderator: Sandra Cordero, CRM Manager, Torrid

Table 7: MessageGears Roundtable
Walter Rowland, SVP, Growth, MessageGears

Table 8: Balancing Consumer-First Marketing With Profits 
Moderator: Kat Berman, Head of Global Sales Enablement, Selligent
It’s becoming increasingly clear that consumers hold the cards. They’re empowered and they have more choices than ever. Enter “Consumer-First Marketing” which puts a customer’s needs before the brand’s desire to push product. It’s a good philosophy, but how do you balance that with driving a profit—especially in email? This roundtable discussion is to share ideas and ideate as a group on creative ways to balance both. 

Table 9: Leave No Shopper (Data) Behind - Delivering Relevance Into Marketing, Commerce, And Service
Moderator: Rick Kenney, VP of Industry Strategy, Zaius