eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Luke Peters
Founder Apex CEO AdvisoryGrowing up in a large family, I learned the value of hard work early on, working graveyard shifts in our family donut shop for just 25 cents an hour. My entrepreneurial journey began humbly in my garage with no money or seed capital. Over 2 decades, I transformed this small start-up into a thriving business with millions of products sold and $600 million in cumulative sales, culminating in $80 million in a single year. Retaining 100% of the stock, I successfully exited by selling the company to private equity in a mid-eight-figure deal. This journey has equipped me with unique insights and empathy, which I now channel into helping other entrepreneurs navigate their paths to success.
Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation
2:30 PM Track 5: Chairperson Remarks
2:40 PM Track 5: Fireside Chat: The Evolution of Global Talent in 2025
Global ecommerce talent has evolved impressively in the last few years. In a push for profitability, companies are increasingly looking for global talent for increased efficiency. Up until recently, most ecommerce operators would typically only leverage offshore talent for tasks such as data entry, virtual assistant, customer service, etc. Moreover, ecommerce companies that manufacture goods in China usually just have a supply chain team over there. Today, the global talent pool is able to supplement if not replace most if not all roles in the US. Going forward, global teams will be leaders in the ecommerce industry both for high growth and sustainable profitability.
- Learnings from interviews with 100 outsourced ecommerce talent.
- Learnings from building an ecommerce team in Shenzhen, China.
- How AI will bridge the gap even more.
3:20 PM Track 5: Panel: Thriving In Uncertain Times And Fueling Growth Through Operational Agility
- Foster a culture of agility by empowering teams to adapt quickly to changing market conditions.
- Implement flexible operational frameworks that allow for rapid scaling or contraction as needed.
- Embrace technology for real-time data analysis and decision-making to stay ahead of market shifts.
- Continuously innovate products and services to meet evolving customer demands and seize new opportunities.
4:20 PM Track 5: Panel: Stretching Into New Product Categories; What You Need to Know
- Methods to evaluate market demand and profitability potential in new product categories.
- Building effective partnerships to support product sourcing, quality control, and inventory management.
- Leveraging digital channels for targeted marketing campaigns and customer acquisition in new product categories.
- Utilizing analytics and consumer insights to make informed decisions and optimize product assortment expansion.
Check out the incredible speaker line-up to see who will be joining Luke.
Download The Latest Agenda