February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Luke is a strategic marketing leader with a history of success in building strong brands and leading the development of impactful, results-driven marketing strategies. He has expertise in translating insight into opportunity. Uncovering market opportunity and positioning brands and marketing strategies to win them.
Discover how Aerie, in collaboration with TransUnion, successfully transformed its marketing strategy from a brand vs. product lens to a customer-centric approach while maintaining focus on key business objectives. This case study will explore the strategic rationale behind the shift, the adaptations in targeting and measurement to support the new strategy, and the impact on customer engagement and growth. Gain valuable insights into the benefits and challenges of adopting a customer-centric marketing strategy and how it can drive sustainable business success.
Check out the incredible speaker line-up to see who will be joining Luke.
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