Luke Klein | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Luke Klein

Sr. Director - Aerie Marketing Strategy & Growth AMERICAN EAGLE OUTFITTERS, INC

Luke is a strategic marketing leader with a history of success in building strong brands and leading the development of impactful, results-driven marketing strategies. He has expertise in translating insight into opportunity. Uncovering market opportunity and positioning brands and marketing strategies to win them.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM Track 3: Client Case Study: Marketing Transformation: Aerie's Journey to Customer-Centricity

Discover how Aerie, in collaboration with TransUnion, successfully transformed its marketing strategy from a brand vs. product lens to a customer-centric approach while maintaining focus on key business objectives. This case study will explore the strategic rationale behind the shift, the adaptations in targeting and measurement to support the new strategy, and the impact on customer engagement and growth. Gain valuable insights into the benefits and challenges of adopting a customer-centric marketing strategy and how it can drive sustainable business success.

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda