Lisa Cirelli | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Lisa Cirelli

Director of Product Management - Personalization and Clienteling Neiman Marcus Group

Lisa Perrone Cirelli serves as the Director of Product Management - Personalization and Clienteling at Neiman Marcus Group. With a notable background as a Co-Founder of Stylyze (based out of Seattle), a SaaS Data and Merchandising Platform, acquired by NMG in 2021, Lisa brings a wealth of experience to her current role. Her focus remains on developing and refining personalization product strategies across all digital platforms while spearheading transformative Data Science and AI integrations, both customer-facing and back-end, to elevate the NMG digital ecommerce experience. In addition, Lisa also heads up product management for the bespoke internal associate clienteling tool, Connect.

Monday, February 24: The Artificial Intelligence Summit (retailer only)

3:25 PM Keynote: Using AI For Hyper-personalization While Keeping Privacy Top of Mind

  • Employ AI to analyze large datasets for deep customer insights without compromising privacy 
  • Implement differential privacy techniques to anonymize personal data while enhancing personalization 
  • Utilize federated learning to train AI models on decentralized data sources, preserving user privacy 
  • Ensure transparency and user consent in data collection and AI-driven personalization strategies 

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda