Lisa Hom | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Lisa Hom

Chief Product & Merchandising Officer KiwiCo, Inc.

Lisa Hom is the Chief Product & Merchandising Officer at KiwiCo, the brand that brings fun, enriching play to kids of all ages. Holding over 25 years of executive experience in product development, merchandising, supply chain, and operations, Lisa has worked across verticals including kids, fashion, and lifestyle brands. In her current role at KiwiCo, Lisa leads the Product Design, Supply Chain, Operations, and Wholesale teams, overseeing the brand’s innovation process and product development.

Prior to KiwiCo, Lisa was the CEO of the eco-conscious baby and family brand, Parasol Co, and has managed departments at companies including Banana Republic, Old Navy, and Mervin’s. Lisa’s expertise lies in launching eCommerce brands and establishing relationships with wholesale partners and licensors to launch products at mass, specialty, and grocery/drug retailers.

She holds a BS degree in Industrial Engineering & Operations Research and an MBA from the University of California, Berkeley.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: Stretching Into New Product Categories; What You Need to Know

  • Methods to evaluate market demand and profitability potential in new product categories. 
  • Building effective partnerships to support product sourcing, quality control, and inventory management. 
  • Leveraging digital channels for targeted marketing campaigns and customer acquisition in new product categories. 
  • Utilizing analytics and consumer insights to make informed decisions and optimize product assortment expansion. 

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda