February 19 - 22, 2019
JW Marriott, Palm Springs, CA
Four years ago, Casper reimagined sleep with a universally comfortable mattress. Today, the company has evolved into an end-to-end sleep brand with an entire suite of products, a fleet of retail stores, and an unmatched customer experience. As the industry is rapidly changing, what does the retail experience of the future look like? In this session, CMO Jeff Brooks will discuss how Casper is reinventing how we shop for sleep and how the future of retail will affect brand identity, storytelling, and marketing.