eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Leticia Miranda

Retail Reporter

9:45 AM Reinventing How We Shop for Sleep: A Look at Casper’s Vision for the Future of Retail

Four years ago, Casper reimagined sleep with a universally comfortable mattress. Today, the company has evolved into an end-to-end sleep brand with an entire suite of products, a fleet of retail stores, and an unmatched customer experience. As the industry is rapidly changing, what does the retail experience of the future look like? In this session, CMO Jeff Brooks will discuss how Casper is reinventing how we shop for sleep and how the future of retail will affect brand identity, storytelling, and marketing.

Check out the incredible speaker line-up to see who will be joining Leticia.

Download The Latest Agenda