Leslie Emmons Burthey

SVP, Marketing TeePublic

Leslie Emmons Burthey is SVP of Marketing at TeePublic where she manages the marketing function including Creative, Growth, and Lifecycle. Previously she was Head of Commerce at Weight Watchers. Leslie's past roles include marketing executive roles at GoodRx, FabFitFun and Winc. Prior to Winc, she gained consumer product experience at Christian Dior and Ralph Lauren. Leslie holds an MBA from Stanford and earned an undergraduate degree from the Wharton School of the University of Pennsylvania.

Monday February 24: Customer Loyalty Summit (retailer only)

2:20 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

Using past customer behavior to predict conversion on email vs. SMS
Determining whether to use one integrated solution for email and SMS or to just marry the data
Addressing how to monitor and adjust metrics
Ensuring you are getting in front of the right customer in the right channel

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

2:25 PM Women in Retail: Panel

Check out the incredible speaker line-up to see who will be joining Leslie Emmons.

Download The Latest Agenda