Leslie Emmons Burthey | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Leslie Emmons Burthey

SVP, Marketing TeePublic

Leslie is currently SVP of Marketing at TeePublic where she manages the marketing function including Creative, Growth, and Lifecycle. She was previously Head of Commerce at Weight Watchers, where she managed a $100M P&L. Previously she was a VP of Marketing at GoodRx where she led Product Marketing. Leslie's past roles include executive roles at FabFitFun, where she was responsible for growth, content, CRM, and consumer insights, and Winc (formerly Club W), where she launched all marketing channels and was responsible for all top line revenue initiatives. Prior to joining Club W, she gained consumer product experience at Christian Dior and Ralph Lauren in roles ranging from Financial Planning and Analysis to Merchandising and in-store immersion. Leslie began her career as an Investment Banking Analyst at Banc of America Securities. She holds an MBA from Stanford Graduate School of Business and earned an undergraduate degree from the Wharton School of the University of Pennsylvania.

Monday February 24: Customer Loyalty Summit (retailer only)

2:20 PM Panel: SMS and Email Synergy: Enhancing Ecommerce Engagement and Conversion

  • Using past customer behavior to predict conversion on email vs. SMS 
  • Determining whether to use one integrated solution for email and SMS or to just marry the data 
  • Addressing how to monitor and adjust metrics 
  • Ensuring you are getting in front of the right customer in the right channel

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

Check out the incredible speaker line-up to see who will be joining Leslie Emmons.

Download The Latest Agenda