eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Leslie Burthey, VP, Marketing at FabFitFun
FabFitFun Logo

Leslie Burthey

VP, Marketing

Check out the incredible speaker line-up to see who will be joining Leslie.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Panel Remix: Optimizing The Post-Purchase Process: The Purchase Is Not The End Of The Customer Journey

All too often retailers spend all of their efforts acquiring a customer and pushing them toward a purchase and then forget about the even more critical post-purchase phase. In this panel, you’ll talk about how to optimize the post–purchase experience and share ideas for:

  • Discussing the importance of the post purchase experience for customer retention
  • Optimal communication (email, SMS, surveys, etc.) that is  useful for both the customer and the brand  
  • Deciding how much is too much follow-up
  • Evaluating whether to reward your customers for their insights
  • Continuing to collect customer data based on new product visits and tailoring specific products to customer segments 
  • Identifying your goals from relationship building to validating the purchase