Lauryn Spence

Director of Agency Partnerships BigCommerce

Lauryn is responsible for the success of BigCommerce agency partners who are launching e-commerce stores, integrating applications and delivering development and marketing services on the BigCommerce platform. Prior to joining BigCommerce, Lauryn was at Hewlett-Packard and has extensive experience with SaaS technologies. She's also previously operated an ecommerce business, and is passionate about helping ecommerce companies achieve their full potential by optimizing their digital experience.

Monday, February 24: The Future Customer Journey Summit (retailer only)

9:45 AM Chairperson's Opening Remarks by BigCommerce

Executive, BigCommerce

10:00 AM Keynote Panel: The Future of Omnichannel Retail: Creating Seamless Customer Experiences

Define strategies to unify online and offline channels for a cohesive customer journey
Discuss leveraging data analytics to personalize experiences across multiple touchpoints
Explore technology integrations that enhance inventory visibility and order fulfillment efficiency
Share insights on adapting marketing strategies to align with evolving consumer behaviors across omnichannel platforms

11:35 AM Keynote Panel: Elevating Retail Experiences: Delighting Your Customers With Peak Moments

Defining what a peak moment means for each organization and providing fun and unique examples
Creating deep emotional connections with your customers through peak moments
Ensuring your organization understands the value and how to measure success
Determining peak-end moments whether it’s the peak of a shopping journey or the final moments of a transaction
Pivoting when things do not go as planned

2:55 PM Panel: Payment Trends To Watch in 2025

Exploring the latest payments technologies
Reviewing changing customer behaviors around payments
Determining the right payments strategy for your brand
Reviewing the changing world of mobile payments from SMS, peer to peer and mobile wallet
Examining BNPL options and whether it makes sense for your customers and products
Discussing social commerce payments
Assessing payment partners

3:45 PM Panel: Creating Consumer Connections Post Purchase

Examining the key factors that go into an effective post purchase campaign
Demonstrating to customers that you care about them long term (beyond just the purchase)
Finding technology partners that can support you in these efforts
Creating 1:1 relationship/connection with your customer post purchase using algos and systems

eTail Palm Springs 2025