Lara Schmoisman

Lara Schmoisman is a marketing and branding strategist. She became a finalist for LA TIMES Inspirational Woman 2024 and a Forbes Next 1000 Honoree and 2023 LA Times Inspirational Women Nominee by helping transform brands to become profitable, innovative, and sustainable.

Born and raised in Buenos Aires, Argentina, Lara Schmoisman is the founder and CEO of THE DARL, a full-service marketing and advertising agency based in LA. Lara is a unique combination of Jewish and Latina; outspoken and tenacious by nature, she is armed with grit.

With an impressive career spanning over 20 years in various media industries, including radio, television, film, distribution, and content marketing, Lara has honed her expertise to support emerging brands. In addition to her CEO role, she hosts the highly acclaimed podcast Coffee N° 5, boasting over 500,000 downloads. Lara’s captivating storytelling and international speaking engagements have earned her recognition as a thought leader in the industry. She has also shared her knowledge and insights as a former California Polytechnic State University lecturer.