eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Kyle Pretsch, VP, Technology at Leslie's Poolmart
Leslie's Poolmart Logo

Kyle Pretsch


VP, Technology
Leslie's Poolmart

Check out the incredible speaker line-up to see who will be joining Kyle.

Download The Latest Agenda

Day Two – Wednesday, February 24, 2021

Wednesday, February 24th, 2021


2:40 PM KEYNOTE PANEL DISCUSSION: Bringing The New Omni Customer Journey Together –Connecting Online And Offline

The in-store customer has had to quickly adapt to using digital channels, opening up increased customer insights and also pushing online and offline teams to work together. Throughout this panel, omni-channel leaders give their intel and lessons to:

  • Make strides to better connect the digital and the socially distant physical retail environment – offering safe and easy to implement omnichannel experiences 
  • Use all data available to personalize and engage with customers 
  • Think strategically about the entire journey and eliminating customer pain points, particularly as some customers adapt to digital
  • Help store associates to be able to connect and support customers when in store, and doing so with new safety protocols 

4:45 PM Not Swimming Laps: How We Completed A Digital Transformation On Time And Under Budget

Leslie's Poolmart recently finished an entire digital transformation, changing nearly every system in our digital environment within the last 18 months and in the middle of a pandemic. Join Kyle as he presents accomplished strategies while they stretched their team, resources, and systems beyond what was thought imaginable….all while on time and under budget…and while in the middle of going public.