eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kristina Allebach

CIO REEDS Jewelers

Kristina Allebach is the Chief Information Officer for REEDS Jewelers, Inc. Kristina is responsible for new and existing technology assets across physical and online channels, information governance and security, regulatory compliance, and technology operations and works with the executive team to ensure that technology investments deliver the expected benefits to the enterprise.

Prior to joining REEDS, Kristina held a variety of roles in both consulting and executive management in the Life Sciences industry where she held IT portfolio management and development operations executive roles.Outside of work, Kristina enjoys spending time with her two crazy girls, participating in CrossFit, and reading. Her favorite recent read is ‘Quiet: The Power of Introverts in a World that Can’t Stop Talking’ by Susan Cain.

Check out the incredible speaker line-up to see who will be joining Kristina.

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