Kristen Reitzell

SVP Marketing & Communications Jackson Family Wines

Kristen Reitzell is the Senior Vice President of Marketing & Communications at Jackson Family Wines, overseeing integrated strategies across more than 40 global brands, including Kendall-Jackson, La Crema, and luxury labels like Freemark Abbey, Vérité, and Cardinale. Kristen drives long-term growth by focusing on seamless, best-in-class consumer experiences through a blend of digital innovation, brand storytelling, and experiential marketing. Since joining Jackson Family Wines, she has led the company’s digital transformation and built an integrated ecosystem to adapt to the evolving consumer landscape. Kristen has played a key role in the company’s global expansion, spearheading high-impact PR campaigns and strategic partnerships. Prior to her wine career, Kristen led PR and marketing efforts in the consumer technology sector. A certified sommelier, she brings a multifaceted perspective to her work, combining her passion for wine with expertise in consumer marketing.